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External Recruitment Channels

The External Recruitment Channels are the channels used to communicate job vacancies to the public audience and the correct usage of the external recruitment channels brings the right candidates for the positions.

Generally, the HRM Function is responsible for monitoring the job market and react appropriately to the changes on the job market with the right mix of the channels used to bring the expected level and number of candidates at the affordable costs. The external recruitment is a very costly HR Process and it is under the pressure for the cost savings all the time.

The HR Recruiter has always to make a complex decision based on the following criteria:

  • Speed
  • Cost
  • Quality
  • Confidentiality
  • Job Position Requirements
  • Job Openings Plan and Forecast
  • Available external recruitment budget

At first, the external recruitment channels are restricted by the available funds in the allocated budget and the overall job openings plan and forecast. The HRM Function has to prepare the recruitment plan in the beginning of the year as it can allocate funds per channel. Some channels are paid on case-by-case basis, but other channels (mainly the Internet ones) can run on the flat fee basis. The HRM Function has to make the analysis of the cost per hire and to take the right decisions on the level of the whole organization.

The individual channels used by the HR Recruiter depend on the needs by the position and the requirements of the hiring manager. The HR Recruiter follows the criteria, which can disqualify the least expensive external recruitment channels in favor of more expensive ones.

The table limiting the channels follows:

Channel Cost Speed Quality Number of Candidates Confidentiality Requirements
Corporate Web Low Mid Mid Low Low Mid
Job Web Site Low High Low High Low Low
Recommendation Low Mid Mid Low Low Mid
Recruitment Agency Mid High Mid Mid Mid Mid
Newspapers High Mid Mid Mid Low Mid
Headhunting High Low High Low High High

The HR Recruiter has to be able to make a decision on the concrete job vacancy based on the information delivered by the hiring manager and the HR Front Office. The HR Recruiter has to be the decision maker as he or she is usually responsible for the cost and quality of the delivered candidates.

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