Top Performers are the source of the sales excellence in the organization. In recession, the HRM Function has to take care of them as they can feel unsuccessful and frustrated. The top performers are used to enjoy better results month by month. They are not used to see any decline in their results and their income.
The top performers need the active support from the organization as they understand the reasons for the decrease in their own results. They can feel they miss their personal goals. The top performers are not used to see such a picture.
The HR Business Partner has to contact the sales director and they have to prepare a clear communication plan and they have to provide the explanation to all the employees about the sales development and the impact of the recession on the sales results of the organization.
The top performers are very emotional about their position in the organization. They are the stars and they need to be sure about their value for the organization. The organization has to support the sales force in the recession, but the top performers need more.
The organization has to show their contribution to the sales results and it has to be a positive message. The top performers can quickly lose their motivation and it can damage the whole sales force. The sales director should present to them the drop in the sales results and the real top performers should see less sharp decrease in their own results.
The top performers are like small kids. They need a lot of the support of the organization and the HR Business Partner has to be ready to provide such a support to them to keep them in the organization. As the recession cuts vacancies, the top performers can always find a new job easily.
