The top performer needs different motivation from the average member of the sales force staff. The sales force staff uses the top performer as the positive example to follow.
The top performer cannot use the sales force staff as the motivation, they need to stay better and they need to be motivated externally. When the top performer is motivated just from the inside of the organization, it does not work for a long time, but when they start to be motivated externally, they have a long term goal to follow.
The top performers need clear identification and special motivation programs for the top performers. When the top performers do not see any benefit for them, they become de-motivated and the organization can lose them very quickly.
The top performers are usually loyal to the company, when they are satisfied and being recognized and awarded. The company needs to prepare the special top performer program, which is expensive, but the value of the top performers loyalty brings benefits to the organization.
The top performers usually build the client base for the company and they are vital power of the sales force of the organization. The company has to have a program for top performers to keep them motivated and it has to be able to find the positive examples from the external world for them.
